Grow for Good Strategies Welcomes New Partners: Rebecca Straley and Rohita Javangula

We’re thrilled to announce a major milestone in the growth of Grow for Good Strategies: Rebecca Straley and Rohita Javangula have joined the firm as partners. Their leadership, expertise, and commitment to impact will significantly expand our ability to support mission-driven companies navigating moments of growth and transformation.

Strengthening Our Commitment to Helping Companies Grow With Purpose

Grow for Good Strategies was founded on a simple belief: organizations doing meaningful work deserve the same strategic clarity, operational excellence, and growth support as the world’s most well-resourced companies. As our client partnerships have grown, so has the need for seasoned leaders who understand both the complexity and the opportunity of mission-driven growth.

Introducing Rebecca Straley

Rebecca brings more than a decade of leadership experience spanning client services, organizational management, and strategic operations. She has spent her career helping social impact technology companies navigate periods of rapid change.

During her time at NGP VAN and Bonterra, Rebecca led client services teams through major organizational transitions, including a four-company merger. She established and managed KPIs across Customer Support, Customer Success, and Account Management, while also advising executive leadership through key product and organizational decisions. Her work helped launch and scale new products, including EveryAction, and supported teams during moments that required clear priorities, aligned systems, and steady execution.

Rebecca’s MBA from Duke’s Fuqua School of Business deepened her focus on how organizations truly implement change. She brings to our clients a rare ability to help teams connect strategy to execution ensuring that goals, processes, and people are working in the same direction.

She is passionate about helping organizations operate more effectively, sustainably, and intentionally, especially when supporting work that makes a real difference.

Re-Introducing Rohita Javangula

Rohita brings deep expertise in demand generation and brand marketing for social impact businesses. Most recently, she served as ActBlue’s Brand Marketing Director, where she expanded ActBlue’s national presence through new media, experiential activations, and strategic partnerships. Before that, as VP of Marketing at DSPolitical, she built a multichannel marketing strategy that drove product adoption and inbound growth.

We’re also excited to be collaborating with Rohita again - Rebecca Straley, Mike Liddell and Michelle Stephenson all previously worked with her at EveryAction (now Bonterra), where she played a central role in scaling SaaS product marketing. She led strategic planning for key product launches, developed growth campaigns, and shaped the brand narrative during a defining period of expansion.

In addition to her marketing leadership, Rohita has worked directly inside nonprofits and global development organizations 1 including Amnesty International USA, IREX, Thrive DC, and the Global Shea Alliance. Her work bridges product strategy, brand storytelling, and a deep understanding of on-the-ground mission-driven needs.

Rohita brings a powerful combination of analytical rigor, creative strategy, and authentic commitment to helping organizations grow their impact.

We’re excited for this next chapter and grateful to have Rebecca and Rohita helping us build it.

Social Impact Marketing Expert Rohita Javangula Joins Forces with Grow for Good

Today, we’re excited to announce that Grow for Good Strategies has been reunited with our former colleague, Rohita Javangula, to offer Grow for Good clients her deep expertise in demand generation marketing for social impact businesses. 

Rohita previously served as ActBlue’s Brand Marketing Director, where she grew ActBlue’s brand presence through new media, in-person activations, and strategic partnerships. Before ActBlue, Rohita was the VP of Marketing for DSPolitical where she built a multichannel marketing strategy to drive product growth and generate inbound leads. 

Grow for Good Strategies partners Michelle Stephenson and Mike Liddell both previously worked with Rohita at EveryAction (now Bonterra), where Rohita was a leader in scaling EveryAction’s SaaS product marketing. At EveryAction, Rohita developed strategic plans and led marketing campaigns for key product launches. 

Rohita also has a deep background working with nonprofits directly, previously working at the Global Shea Alliance, Amnesty International USA, IREX, and Thrive DC. 

Michelle Stephenson, cofounder of Grow for Good Strategies, reports that “Rohita has done it all when it comes to demand gen marketing. Whether it’s content marketing, collateral generation, SEO, or Hubspot - Rohita has the experience and expertise that so many social impact businesses desperately need.” 

“I’m so excited to be working with Rohita again - she is exactly the sort of data-driven marketing expert that so many of our clients have been searching for, “ said Mike Liddell, cofounder of Grow for Good Strategies.

Innovative Social Impact Firm, Grow for Good Strategies, Launches

Today, we’re excited to announce the launch of Grow for Good Strategies, a boutique consulting firm with the mission of helping social impact companies and organizations successfully scale.

Partners Michelle Stephenson and Mike Liddell offer decades of experience as operators, and practitioners, in the social impact space. Our shared values and complementary backgrounds offer double-bottom-line companies deep experience in how to successfully grow a social good enterprise.

Partner Michelle Stephenson has spent her career helping founders and organizations build with a purpose. She brings 15+ years of experience and a quantifiable track record of growing and scaling companies in the social impact sector.

Grow for Good Strategies partner Mike Liddell has over two decades of experience at the intersection of technology and social impact.

Grow for Good Strategies believes that social good organizations need the strategic counsel and experienced support of operators with extensive experience and demonstrated success in the social impact space. Just a few examples include: 

• Metrics for success: While profitability and creating shareholder value are goals for all businesses, social impact firms have double bottom lines, often going so far as to structure themselves differently as B Corps, Public Benefit Corporations, or other unique structures. 

• Go to market: Sales and marketing motions are often significantly different for social impact organizations, and may even include not selling to potential clients who don’t share the same values as the firm.

• Product: As our experience has taught us, the best social impact product teams understand that their products have to deliver for both bottom lines, and they create differentiated products that help their clients make the world a better place. Successful social impact companies offer their clients better products than they can get from the non-social impact commercial market. 

• M&A: Mergers and acquisitions are inherently more complex for social impact companies that have to navigate mission alignment issues in addition to mastering the intricacies necessary for successful M&A activity. 

• Staff: Social impact firms have some structural advantages in staffing and recruiting, especially for employees who are increasingly looking for deeper meaning from their workplaces. However, social impact firms also must ensure their human resources policies live up to their double-bottom-line mission statements. 

Because of these unique challenges and opportunities, in addition to many others facing social impact firms, we believe that social good organizations need the strategic counsel and experienced support of operators with extensive experience and extraordinary success in the social impact space. If you’re a social impact leader interested in finding out more, drop us a line (hello@growforgoodstrategies.com).